Register for the East Ave. Grocery Run!

This year's East Ave. Grocery Run is Nov. 5.

This year’s East Ave. Grocery Run is Nov. 5.

The annual East Ave. Grocery Run is right around the corner. Register now for the Nov. 5 race and help us fight hunger!

Registration can be done in person at Fleet Feet Sports (Culver Road or Ridgeway locations), or online. There is a 5K, a 1-mile run/walk and a children’s fun run. An awards ceremony and post-race food and refreshments will be served. 

The race begins at Third Presbyterian Church (near East and Meigs) and heads east down East Avenue until Oliver Place. It then winds back through University, Goodman, East Main and Prince streets. Proceeds from the event go to agencies that help Foodlink fight hunger in Rochester.  

Also, don’t forget about the MVP Food Drive, in memory of our founder, Tom Ferraro. Bring a non-perishable item (or items!) to donate to Foodlink when you show up for the race. Our truck will be there to collect all the goods. 

Find more information on the race website. We hope to see you there. 

Bills, Tops & Campbell’s team up to tackle hunger


251 and counting.

Or, if you’re a food banker, 5,020 and counting. 

The first number is significant to Buffalo Bills fans, as it represents the number of tackles made by Buffalo’s defense through four games this season. The second number, however, means a lot more to western New Yorkers in need. For every Bills tackle this season, 20 cans of soup are donated and shared among four upstate food banks, including Foodlink. The other three include: The Food Bank of Western New York, The Food Bank of Central New York and the Food Bank of the Southern Tier. 

Campbell’s Chunky Soup (remember those Donovan McNabb ads back in the day???), Tops Friendly Markets and the Bills have teamed up once again to Tackle Hunger and Foodlink, of course, is extremely grateful for their support.

“We are very pleased to continue our relationship with the Tackle Hunger program,” said Bruce Popko, Pegula Sports and Entertainment’s executive vice president of business development. “This is a very important initiative for our community and our neighbors who rely heavily on local food banks. We look forward to doing our part to help create a community where no one has to wonder where their next meal is coming from.”

 And in case you’re wondering which player has donated the most cans this year, here’s the top 3 so far: (1) Zach Brown – 34 (2) Preston Brown – 21 (3) Ronald Darby – 14. 

Thank you Zach for leading the charge, and thank you Bills for once again helping us end hunger in western New York!


Foodlink awarded highly competitive USDA grant


The USDA announced Sept. 30 that Foodlink will receive grant funding from the National Institute of Food and Agriculture, which has invested more than $8.6 million in projects “to foster self-sustaining solutions that help make healthy foods available to families living in low-income neighborhoods.”

If you’re thinking that description sounds an awful lot like the work we do with the Curbside Market, you’d be spot on.  

Indeed, Foodlink we receive $125,000 from NIFA’s Community Food Projects grant program to help the Curbside program grow. Chief Program Officer Mitch Gruber told WXXI over the weekend that the funds will help Curbside expand, maintain its fleet and develop a greater relationship with the Lexington Avenue Urban Farm. 

A peek inside one of the Curbside Market's three vehicles.

A peek inside one of the Curbside Market’s three vehicles.

The Curbside Market is Foodlink’s mobile farmers market that sells fresh, affordable produce in underserved communities. Cash, debit, EBT and WIC are all accepted. SNAP customers can also double their purchasing power through Curbside’s enrollment in Double Up Food Bucks. 

Foodlink is one of 33 recipients of CFP funding nationwide. 

“Since 1996, the Community Food Projects program has empowered people in low-income communities to become more self-reliant in getting healthy, nutritious food,” said NIFA Director Sonny Ramaswamy. Recent USDA data indicates that we are making tremendous headway in battling hunger and food insecurity across America. With programs such as this we are able promote efforts to decrease food insecurity through healthy diets and nutrition education.”

Sen. Kirsten Gillibrand and Sen. Charles Schumer also praised the news.

“By supporting organizations like Foodlink, we can promote healthy eating and provide access to nutritious foods for New Yorkers who might not otherwise have the option,” Schumer said. “Fresh and affordable food shouldn’t be a luxury for the people of the Greater Rochester area. This Foodlink program will not only benefit tens of thousands of people in the Rochester area, but also help our farmers by increasing their production and yields for the year.” 

“We need to make access to healthy foods a priority in our communities,” Gillibrand said. “By investing in nutrition initiatives, we are not only ensuring our families have access to nutritious food, we are also creating opportunities for our local farmers. Through these additional resources, Foodlink will able to expand their ability to reach more families with local products.”

The Curbside Market’s current schedule runs through November. Check out the routes for Monroe County & Outlying Counties to find a stop near you. A new schedule for the winter and spring months will be released next month.