Constellation Brands’ Nourishing Neighbors initiative organizes massive food drive

Constellation Brands, an internationally renowned beverage producer and distributor, understands the importance of giving back locally.

Based in Victor, Constellation Brands launched its Nourishing Neighbors initiative in 2014 to help combat food insecurity. It has partnered with Foodlink on numerous events and projects, and will add one more to the list in the coming months. Throughout the rest of August and September, the beverage company is encouraging patrons to drop off non-perishable goods at participating local restaurants and wine stores in the Rochester area. Constellation hopes to surpass its goal of donating 1,000 pounds of food to Foodlink.

“Our employees really embrace this ongoing partnership with Foodlink and understand how hunger can have a devastating impact on the Rochester community,” said Tom Kane, Chief Human Resources Officer at Constellation Brands. “Plus, with September being Hunger Action Month nationwide, we felt it was an appropriate time of year to bring this serious issue to the forefront once again.”

According to Feeding America, more than 156,000 people in Foodlink’s 10-county service area are considered food insecure, which means they lack reliable access to a sufficient amount of healthy food. In the four years since Nourishing Neighbors was launched, Constellation Brands has donated more than 200,000 pounds of food to area food banks and employees have volunteered more than 9,000 hours of their time.

Food donations will be accepted at the following locations:

Participating local wine & liquors stores include: Chateau Liquor, Irondequoit Wine and Liquor, Liquor box, Latta Long Liquor, Georgetown Liquor, Fowler’s Canaltown Wine and Spirits, Lisa’s Liquor Barn, Hoffend’s Liquor Store, Pinnacle Liquor, Basin Wine and Spirits, 5 O’clock Somewhere, Chili Liquor, Country Club Liquor, Ryan’s Wine and Spirits and Bombace Wine and Spirits.

Participating local restaurants include: Cottage Hotel, Grappa, Mr. Dominick’s at the Lake, Mr. Dominick’s Fairport, Trata, Remington’s, Jojo Bistro & Wine Bar, 6×50 Victor, Warfield’s Bistro, Pomodoro Grill, Cottage Hotel, Pane Vino and Signature’s.

 

Exhibiting warmth and compassion through thousands of frozen meals

Three pallets of Project LeanNation meals sit in Foodlink’s 5,000-square-foot freezer.

It’s always nice to hear about local start-ups that not only find business success, but also give back to the communities that have supported them along the way. 

This week, 4,440 healthy, frozen meals were delivered to Foodlink as a donation from Lean Life Manufacturing. Based out of Henrietta, the startup company is less than 11 months old, but has already donated more than 5,000 frozen meals to Foodlink. 

“We look forward to growing and working with partners that help us give back to the Rochester area,” the company said. 

Thank you for your support of Foodlink and the people we serve! 

Foodlink urges members of Congress to support TEFAP

Various photos showing TEFAP foods in the Foodlink warehouse.

This past week, Foodlink has contacted the six representatives (2 Senators and 4 House Members) in its 10-county service area to convey our concern that food purchases made through The Emergency Food Assistance Program (TEFAP) are currently below adequate levels. 

TEFAP foods provided by the USDA are an important part of the food our network relies on to help feed hungry Americans. Foodlink sent letters and made calls to the offices of Sen. Kirsten Gillibrand, Sen. Charles Schumer, Rep. Louise Slaughter, Rep. John Katko, Rep. Chris Collins and Rep. Tom Reed to urge them to make sure the USDA make additional purchases before the Sept. 30 deadline. Without additional purchases, there will be a 43% drop in purchases for FY 2017, which would greatly impact the Feeding America network of 200 food banks. 

We hope they get our message! We must raise our voices in support of TEFAP. About 20% of the food we distribute to hundreds of emergency food providers comes from this important program.

 

Foodlink gets national press with NPR article

A screenshot of the NPR story published Aug. 1 that features Foodlink.

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Many kind words flooded social media Wednesday and Thursday after the publication of an NPR story that detailed the work we’re doing at Foodlink.

The crux of the article, titled, “Beyond Pantries: This Food Bank Invests in theLocal Community,” touched on the evolving landscape of food banking, and how Foodlink is leading the charge through several innovative programs. We still collect and distribute food, but the development of food access and nutrition education programs, our brand new commercial kitchen, food processing and workforce development initatives is where the future lies. 

After explaining Foodlink’s Value-Added Processing goals, the article says:

“It’s outside the realm of what most people think of when they think of a food bank,” says Julia Tedesco, the executive director of Foodlink. But this aligns with the organization’s mission, she adds. By investing in the local economy, the organization has been able to tackle the root cause of hunger – poverty.

Foodlink has nearly doubled its staff since it started investing in local produce, therefore creating new jobs for the community. At the same time school children are eating more nutritious scratch-cooked foods. It’s a way for Foodlink to “nourish this community by nourishing the economy and the individuals in it,” says Tedesco.

Aside from Tedesco, others quoted in the story include Janet Poppendieck, a senior fellow at the CUNY Urban Food Policy Institute; and Andy Fisher, cofounder of the non-profit Community Food Security Coalition and author of Big Hunger: the Unholy Alliance Between Corporate America and Anti-Hunger Groups.

Thanks to all who have reached out to us on social media to offer their congrats!

JSY Healthy Pantry Initiative to be nationally recognized

Exciting news for our Nutrition Education team!

Our Just Say Yes! to Fruits and Vegetables program’s Healthy Pantry Initiative will be recognized by the American Public Health Association and presented at its annual conference in November! The initiative helps local food pantries “nudge” clients to choose healthier options through increased signage, nutrition education and small merchandising improvements.

Congrats to our team from Just Say Yes to Fruits and Vegetables — a statewide SNAP-ED Nutrition Education program. What an honor!

Keeping busy at the Lexington Ave. Urban Farm

This week, Foodlink’s Lexington Avenue Urban Farm welcomed about to 50,000 bees to the farm with help from our friends at Sweet Beez, a local nonprofit.

One rather large family recently joined the 60 existing Rochester families that tend to the land at Foodlink’s Lexington Avenue Urban Farm. 

Tens of thousands of bees — all sisters! — moved into their new digs this week at the farm, which provides local refugee families with a space to grow their own food. The Lexington Avenue Urban Farm also serves as a small commercial growing operation for Foodlink’s kitchen, and its Curbside Market program.

The bees will help pollinate all of the nearby crops, and eventually produce enough honey to sell to our Curbside customers. 

The newest bees at the Lexington Avenue Urband Farm are all sisters.

Local nonprofit Sweet Beez picked up our new bees from Pennslyvania for us and “babysat” them for a few weeks while we prepared a space for them. We ordered three “nucs,” which are essentially small “nuclues colonies,” each coming with several pieces of honeycomb. The bees were transferred to Lexington’s larger hives on July 19.

It’s hard to say how many bees are in the three hives at the moment, but a healthy hive can have about 50,000 each. So it’s possible we’ll have a total population of 150,000.

“They’re now cleaning out their new homes, buzzing around and pollinating crops and we’re looking forward to being able to harvest the honey — probably by next spring — for our Curbside Market,” said Nathaniel Mich, who oversees the farm as Foodlink’s Member Services Programs Coordinator.

The bees live in the back area of the farm adjacent to our new fruit trees. Find out more information about the Lexington Avenue Urban Farm on their Facebook page.    

 

 

Summer Meals … on wheels

When it came time make sure the Summer Meals Partnership of Rochester could go mobile, the growth of one Foodlink program helped the growth of another. 

When the Curbside Market added a new vehicle to its fleet, we took one of the older trucks out of the rotation. Perfect timing, it would seem, as the partnership was seeking a way of delivering more meals in neighborhoods that did not have a nearby Summer Meals site. 

The partnership’s mobile initiative took aim at a handful of neighborhoods and found locations where kids naturally gather over the summer. Summer Meals On Wheels was born. Two sites were piloted last summer (local libraries), and now we have seven sites on board (four daily sites and three more that are rotating).

Foodlink hired a driver for the program (Welcome, Silvia!) and retrofitted the Curbside Market vehicle and turned it into our Summer Meals on Wheels mobile vehicle. Now, we’re off and running.

See below for our full mobile schedule. And visit the Summer Meals website for a complete schedule of our regular sites. 

11 – 11:30am – Conkey Corner Park (92 Conkey Ave.)

11:50am – 12:20pm – Rotating schedule*

12:40 – 1:10pm – Lincoln Library (851 Joseph Ave.)

1:30 – 2pm – Arnett Library (310 Arnett Blvd.)

2:20 – 2:50pm Maplewood Library (1111 Dewey Ave.)

* Monday/Wednesday at Lyell Library (956 Lyell Ave.)

Tuesday/Thursday at Phyllis Wheatley Library (33 Dr. Samuel McCree Way)

Friday at Susan B Anthony Park (540 W. Main St.)

 

Citizens Bank, supporting the Curbside Market since 2013

Citizens Bank executives and Foodlink staff talk about the Curbside Market program at the Courtyard by Marriott on West Ridge Road on June 29.

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Citizens Bank Chairman/CEO Bruce Van Saun, in Rochester for a organizational Town Hall meeting at the Marriott on West Ridge Road, jumped aboard the newest Curbside Market vehicle on Thursday. 

Citizens Bank has supported the program, known as a “produce aisle on wheels,” since its inception in 2013. It presented Foodlink with a check for $25,000, which partially funded the newest vehicle in the Curbside Market’s fleet. Some of that funding will also help kickstart Foodlink’s new workforce development program later this year. 

The new truck has already visited a few sites, and will be running full-time when the Curbside Market’s summer schedule begins on July 5. 

From left, Paul Taffe (New York President, Citizens Bank), Bruce Van Saun (President/CEO of Citizens Bank), Mitch Gruber (Chief Programs Officer at Foodlink) and Beth Crow (VP/Senior Market Manager, Citizens Bank) celebrate the Citizens Bank-Curbside Market partnership June 29 in Greece.

The Curbside Market began with one route in the City of Rochester in 2013 and close to 3,500 customers. Now, there are three trucks on the road making stops in eight of the 10 counties in Foodlink’s service area — reaching close to 30,000 customers annually. In 2016, the program made $195,000 in sales and distributed 341,500 pounds of produce. 

Its goal is to bring fresh fruits and vegetables into communities dubbed “food deserts” — those that lack grocery stores, farmers markets and/or any reliable access to produce. Food is purchased from local farms and sold at wholesale prices, and the truck makes stops at places such as low-income housing complexes, health centers, senior-living facilities and YMCAs. The program also accepts SNAP benefits (formerly called “food stamps”), and allows SNAP customers to get double the value through a national incentive program called Double Up Food Bucks. 

The Curbside Market visited a Citizens Bank conference on June 29 in Greece. Citizens Bank has been a major funder of the program since its inception in 2013.

Rochester refugees to Foodlink: ‘You have made it a little easier for us’

Foodlink has strengthened its connection to Rochester’s refugee community thanks to its recent engagement with the Office of Adult & Career Education Services (OACES) of the Rochester City School District. 

In March, Finger Lakes Eat Smart New York nutrition educators held and event to introduce themselves to the office and help promote the Curbside Market. After a brief food demo with nearly 300 OACES students, educators Iluminada Vilca (a Monroe County nutritionist) and Margaret Liljedahl (who is based out of Foodlink’s office) began working with a class of adult English-language learners from all over the world. They held six classes that addressed topics such as whole grains, fats and label reading. 

“The students were incredibly engaged and curious during each workshop and always asked phenomenal questions,” Liljedahl said. “I could tell that they were really applying the new information in their everyday lives.”

The food landscape in the United States is far different than most of their native countries, with plethora options — many of which aren’t very nutritious. The class spent time talking about how to carefully select the right foods.

“It was a new and interesting experience for me to be able to help equip people who are pretty new to this country with the skills to discern fact from fiction when looking at food labels and to make sense of the nutrition facts panel,” Liljedahl said.

The class was wholly supportive of Foodlink’s mission, and loved the nutrition classes and visits from the Curbside crew. They ended up writing a lovely Thank You note to the staff, part of which read:

“We are refugees who have a difficult time starting out a new life in the United States, but you have made it a little easier for us. We hope that you will continue this service next year to help those who come after us. Thank you for caring for us.”

Some additional testimonials from class members:

“These nutrition lessons were very interesting. It is good education and a new experience.”

“In my country, the food that’s available is more healthy. Here in America there is so much fat and sodium and sugar everywhere. It is important to know how to pick the healthy foods and I learned how to do that in our lessons.”

“I’ve learned about healthy food and which food is good and how much sugar is bad. Also about sodium and fat and whole grains. Thank you so much.”

“We learned about all food types and how important it is to read the ingredients. We need to eat all kinds of foods including protein, fat, whole grains, etc. but we have to pick the right kinds!”

The Foodlink Kitchen honored, celebrated

Executive Director Julia Tedesco cuts the ribbon for The Foodlink Kitchen’s Grand Opening ceremony on June 14, 2017.

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ROCHESTER – It’s been said that the kitchen is the heart of the home.

Foodlink, the regional food bank for the Rochester area, shared its sizeable heart with the community on Wednesday during an emotional ribbon-cutting ceremony for its new commercial kitchen.  

Numerous state and local officials gathered at Foodlink’s Mt. Read Boulevard headquarters to celebrate the 28,000-square-foot facility, which is designed to accomplish three distinct initiatives that take aim at reducing poverty and hunger.

The Foodlink Kitchen will: (1) Improve health outcomes among Rochester children by preparing thousands of nutritious meals for school lunch and after-school programs; (2) Support the state’s agricultural economy by distributing more local produce through its Value-Added Processing Center; and (3) Lift people out of poverty by training hard-to-place workers for middle-skills careers in the food service industry.

NEWS COVERAGE: 13 WHAM | News 8 | RBJ | WXXI 

“Our founder, Tom Ferraro, would be so proud of this day, and this amazing facility,” said Foodlink Executive Director Julia Tedesco. “The Foodlink Kitchen truly represents our commitment to building the health and wealth of this community and is a tribute to Tom’s innovative spirit and vision for ending hunger in our region.”

Foodlink welcomed more than 200 people, including donors, stakeholders, and public officials to the ceremony, which included self-guided tours through the state-of-the-art kitchen. During Tedesco’s opening remarks, she shared the “breaking news” that thanks to an additional $200,000 gift from The Wegman Family Foundation, the $4.9 million project is now fully funded.

PHOTOS: Check out our Facebook album! (thank you to Matt Wittmeyer Photography!)

Danny Wegman and The Wegman Family Foundation made an additional gift to help Foodlink reach its fundraising goal for its new commercial kitchen.

As attendees mingled and enjoyed refreshments, it was business as usual for Foodlink’s kitchen staff, which was hard at work preparing thousands of healthy meals for after-school programs and slicing apples in its Value-Added Processing Center.

“There is an ancient proverb that says: ‘If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime,’” Mayor Lovely A. Warren said. “By creating The Foodlink Kitchen, the people at Foodlink are proving that they can do both. An organization with a long history in the fight against hunger is now expanding the scope of that fight by helping our citizens emerge from poverty by learning to work in the food industry. Foodlink is a valued partner in our community, and I am grateful for all they do for our citizens. They are helping us create jobs, safer more vibrant neighborhoods and better educational opportunities for our citizens.”

Approximately 20 Foodlink kitchen employees transitioned from the old facility on Joseph Avenue to the expanded kitchen at Foodlink headquarters in early December. Meal production did not skip a beat and continued immediately. The staff prepares and delivers approximately 4,000 meals per day to dozens of after-school program sites across Rochester.

The kitchen staff receives a huge round of applause during the The Foodlink Kitchen ribbon-cutting on June 14, 2017.

Foodlink’s Value-Added Processing Center installed its new, automated apple-slicing line in March. This will result in more partnerships with local apple growers and more healthy snacks for children. Foodlink will eventually pilot other types of “value-added” initiatives, such as butternut squash cubes, carrot sticks and cucumber coins.

“It’s clearly evident that Foodlink has placed a greater emphasis on health and nutrition in recent years,” said John Urban, President and CEO of the Greater Rochester Health Foundation. “Healthy food is a powerful building block and has an enormous impact on a child’s life. We are proud to partner with them to help build a healthier community.”

The Greater Rochester Health Foundation’s gift of $650,000 was among the most substantial donations it has ever granted. Empire State Development ($1 million) and The Wegmans Family Foundation ($500,000, plus $200,000 announced Wednesday to close the fundraising gap) were among other high-profile donors for the $4.9 million project.

 

The wall adjacent to the main production kitchen honors Foodlink’s founder, Tom Ferraro.

“For many years, Foodlink has served as the centerpiece in the battle against hunger in the Finger Lakes region,” said Vinnie Esposito, Regional Director for the Empire State Development Finger Lakes Regional Office. “We are so honored to help this crucial institution extend its reach even further. The investment that facilitated the expansion of The Foodlink Kitchen will serve to create a hub of regional agricultural activity and job development resulting in a healthier community from which we will all benefit.”

Foodlink’s next chapter, its one-of-a-kind workforce development program, is still in the planning stages, with its first “class” of participants slated for late 2017. The yearlong curriculum will involve a series of intensive trainings designed to prepare an individual for a culinary career. Foodlink aims to welcome in 16 new participants every 12 weeks in an effort to close the skills gap that exists in the Finger Lakes food service industry.

“We know first-hand that there are culinary jobs out there, but there aren’t enough people with the required skills to meet those needs,” said Danny Wegman, Chairman of Wegmans Food Markets. “Foodlink’s state-of-the-art kitchen rivals any commercial kitchen in our region, and the folks who will participate in this program will be well-equipped to fill those job openings.”

Mayor Lovely Warren speaks during The Foodlink Kitchen’s ribbon-cutting on June 14, 2017.