A crucial fundraiser for Foodlink begins this weekend at Wegmans Food Markets, where shoppers have the opportunity to donate and support the regional food bank’s mission of ending hunger and building healthier communities.

Check Out Hunger officially launches Oct. 27 at more than 20 Rochester-area Wegmans locations. The campaign extends through Nov. 30.

“Our food banking operations and many of our food-related programs rely on these donations, and year after year, Wegmans and their shoppers always come through with generous support,” said Foodlink President & CEO Julia Tedesco. “We’re looking forward to another successful campaign as we approach the holiday season and work with our community partners to put food on the table for thousands of families in our region.”

Shoppers can donate $2, $3 or $5 – or round up their grocery bull – when they check out, with 100 percent of the proceeds going to Foodlink. For more than 40 years, Foodlink has served as the food bank for 10 counties in the Finger Lakes region, and has launched innovative programs that address the root causes of hunger in our communities.

Last year, the 25th year of the campaign, Wegmans customers raised $3,295,214 nationwide, including more than $680,000 to benefit Foodlink.

As the holiday season approaches, please consider a donation to Foodlink and help us Check Out Hunger.