Goya’s ‘Can Do’ campaign delivers large donation to Foodlink

A Goya Foods truck pulls into Foodlink’s distribution center on Monday, March 19, 2018.

A truckload of products from Goya Foods arrived at Foodlink’s distribution center on Monday, a large donation earmarked as part of the company’s “Can Do” campaign in partnership with Feeding America. 

The donation totaled 34,580 pounds, which is the equivalent to nearly 29,000 meals. It was made in the name of Goya retailer, Tops Friendly Markets, as part of the first installment of the 1.5 million pounds of food (1.25 million meals) raised over the course of six months that will go to Feeding America and distributed to local food banks across the country.

“We’re incredibly grateful to receive this donation from Goya,” said Foodlink Executive Director Julia Tedesco. “Through our network of dedicated partner agencies, Foodlink will ensure this food ends up on the tables of thousands of food-insecure individuals and families throughout our region who rely on the emergency food system.”

Representatives from Foodlink, Tops Friendly Markets and Goya Foods pose for a photo after the delivery was made.

More than 20 types of Goya products arrived, including numerous types of rice and beans, tomato sauce, peas and vienna sausage. Foodlink is always looking to diversify the products it offers to its member agencies that serve the need in their communities. An array of ethnically diverse foods was a welcomed sight for our staff.  

Goya’s ‘Can Do’ campaign is a yearlong series of consumer product promotions that was launched in June 2017 and ends June 2018. Each month throughout the course of the year, Goya has featured a different product that consumers can purchase to participate in the overall donation. For every GOYA® product purchased during the designated month, Goya will donate additional products to Feeding America.

Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company.

A few of the pallets of donated Goya products that were delivered to Foodlink on March 19.

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