This May, the New York Beef Council is leading beef industry awareness month with the return of the “Farm to Food Bank” initiative to combat hunger.
The New York Beef Council, in partnership with Empire Livestock Marketing, Finger Lakes Livestock Exchange, Inc., Hosking Sales, Northern NY Farmer’s Marketing Coop, Inc. and NY Beef Producers Association, are encouraging beef and dairy farmers to donate cattle sale proceeds for the sole purchase of beef to the regional food banks that serve all 62 counties in New York State.
From April 24 through May 31, auction markets throughout the state will assist NYBC in promoting the Farm to Food Bank Initiative. Beef and dairy farmers will have two levels of donations from which to choose, or can designate their own dollar contribution. A single $50 donation can provide meals for 150 people. Each $50 donation will allow the food banks to purchase more than 300 pounds of beef. The donations generated will help ensure more protein will reach families and individuals in need.
In addition to collecting donations, the New York Beef Council will be spreading the message of beef’s role in a healthy diet by providing trainings for food bank staff on how to economically utilize and prepare beef donations. Beef is a high-value protein and often underutilized by low-income families, despite its nutrient-dense value.
Peter Ricardo, Product Donations Manager for the Food Bank of CNY, said: “We continue to be humbled and impressed by the generosity and compassion in our community. We thank you on behalf of the many families and individuals that have a need for our services.”
Find out more at www.nybeef.org.